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Research papers

Digital consumer connections

Online communities offer many opportunities to involve consumers in the daily business of the marketer, and to use them as a source of inspiration instead of evaluation.In this paper, we will present a case study for Unilever's Rama Cremefine brand...

Catalogue: Qualitative 2007
Authors: Barbara du Perron, Anja Kischkat
Companies: MetrixLab, Unilever
November 12, 2007
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Citation

du Perron and Kischkat (2007a, November 12). Digital consumer connections. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/digital-consumer-connections